So there are a couple of things that affect the quality or value of a backlink:
- PR + Relevance is the core of SEO
- What is PR
- What is Relevance
- Law of Link Transferral
- Spam and Low Quality Links
The amount of backlinks is not always important. The core of a backlink is a site’s PR. PR is Page Rank, and Page Rank is Google’s Quality Score for a website, and the relevance of the site linking to the site.
Let’s say that you have a website. So basically a backlink from a website that is near or in the same niche as your website is a higher quality backlink than a website that is not from your niche.
For example, let’s say that your website is about shoes. A backlink from a shoe shine website is more valuable to you than a backlink from a Star wars fandom website.
PR is equal to the amount of links and the quality of the links.
PR has a scale from 1-10.
Non-relevant backlinks don’t benefit, and can harm your website PR. Stay away from spam and low quality links.
New pages tend to have a PR
Google ranks by pages, not by whole site.
Link juice refers to passing a web page’s PR or ranking value by linking back to other pages. In other words, other pages will receive a boost to PR from backlink.
