Keyword research is probably one of the most important parts of blogging or SEO. Because we want to write content that is actually found by google searchers. If google searchers don’t find our content, then the time, money, and energy that we spend on making the best content is wasted.
So in order to make the best use of our content, we need people to actually be able to find it. That’s where keyword research comes in.
Some people depend on keyword research tools. But it seems that some SEO experts are starting to see some of these keyword research tools aren’t very useful in the end.
So what you have to do in order to be successful in SEO is to simply to find keywords that people are looking for, but have low competition. You can do this simply by using google’s search box. You know, analyze google search itself.
Google search is extremely powerful. And just by taking a look at returned search results from google gives invaluable insight. Let me show you how, step by step:
Step 1: Choose a single word keyword, enter it into Google ie. health
Step 2: Add a space, then a random single letter. If you don’t like the results, choose another letter (I usually like to do this alphabetically) until you find a second keyword
Step 3: Repeat step 2 until you run out of keywords. Note that you can add a space in the front instead of at the end, for more options
Now that I’ve ran out of keywords, you can see the results. I’ve narrowed down to a very niche long tail keyword that gets a lot of searches if I try to rank for it… But I won’t; you’ll notice that quizlet (one of the keywords) is referring to a website.
So one option is to take that keyword out and repeat step 2. But another option is to look at the searches related to my current long tail keyword at the bottom of the search page.
Step 4: Find an even longer long tail keyword at the bottom of the Google Search Page.
And after that, rinse and repeat. Very simple. And very efficient.